CyberZ, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takahiro Yamauchi; hereinafter “CyberZ”) has served as the lead promotion agency since the November 2025 pre-opening of “Gacha & Catch”, an experimental storefront in Los Angeles, USA, jointly operated by Mitsubishi Corporation,TOMY Company, LTD., and SEGA Corporation. In this role, CyberZ has been responsible for ongoing strategic planning and customer acquisition support.
Following the store’s grand renewal opening on Saturday, March 14, 2026, which aims to further expand its customer base and enhance the overall brand experience, CyberZ continues to drive marketing and traffic, leveraging its extensive track record of supporting diverse entertainment projects within the North American market.
■ Key Initiatives Since November 2025 and Future Outlook
To successfully integrate Japanese IP and entertainment content into the North American market, CyberZ has executed a unique customer acquisition approach that seamlessly blends digital and physical experiences.
・Establishing Proven Community-Building Frameworks
Utilizing the proprietary solution “SPARK,” CyberZ has established direct engagement with local IP fan communities since the initial launch. Shifting away from transient advertising, the strategy focuses on sustainable fan-base development, involving deep integration with local university communities, popular dining establishments, and neighboring retail partners to drive regional traffic. By embedding the brand into physical consumer pathways alongside digital campaigns, CyberZ has successfully boosted store visits.
・Data-Driven Renewal Strategies
By analyzing visitor data and local consumer sentiment gathered since the opening, CyberZ developed a relaunch strategy optimized for the specific demands of the local market. Following the March renewal, the company will continue to deploy digital promotions tailored to these localized insights.
【Areas of Expertise & Support Available】
1. Global Digital Marketing Support
Development of optimized, full-funnel strategies and specialized ad operations based on the latest North American market trends and consumer insights.
2. Physical Retail & OMO (Online Merges with Offline) Promotion
Maximizing in-store experiences and driving physical traffic through a core strategy of KOL (Key Opinion Leader) engagement, local community partnerships, and integrated social media campaigns.
3. Integrated Marketing Support for International Events & Exhibitions
Providing end-to-end support for major North American events, such as Anime Expo. This includes everything from booth concept planning and onsite management to designing digital-integrated strategies for visitor acquisition.
■ Marketing Support for the North American Market
CyberZ provides proprietary marketing solutions designed to visualize and quantify local market enthusiasm for companies planning to enter or already operating in the North American market.
Our support extends beyond one-off activations at major events like Anime Expo; we specialize in sustainable fandom expansion by seamlessly integrating digital and physical experiences.
By leveraging the latest local insights and the brick-and-mortar operational expertise gained through the Gacha & Catch promotion, CyberZ is committed to maximizing the brand value of Japanese IP and content within the North American market.
＜Gacha＆Catch＞
Official Website：https://gachaandcatch.com/
Instagram：https://www.instagram.com/gacha_and_catch
■About CyberZ, Inc. http://cyber-z.co.jp
CEO: Takahiro Yamauchi（https://x.com/brother0820)
Established in 2009 as an advertising and marketing agency specializing in the smartphone sector, CyberZ has since expanded its capabilities beyond mobile ad operations and performance tracking to include a wide range of marketing support, such as OOH media and web commercial production. In addition to its operations in Japan, the company facilitates global expansion for Japanese advertisers and supports international brands entering the Japanese market across regions including the United States, South Korea, and Taiwan. CyberZ also operates “RAGE”, one of Japan’s largest e-sports events. Furthermore, through its subsidiary CyberE, Inc. (the CyberAgent Group’s dedicated event production arm), the company drives industry growth and maximizes IP business potential through the production of diverse entertainment ventures, including gaming, music, and community events.
【Inquiries Regarding This Press Release】
CyberZ, Inc.
E-mail: press@cyber-z.co.jp