CyberZ, Inc. (Head office: Shibuya-ku, Tokyo; President: Takahiro Yamauchi), which is a consolidated subsidiary of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; Force Operation X (F.O.X), a smartphone advertising analytics tool, is able to take advantage of Facebook’s and Instagram’s product platforms to allow for smartphone application reengagement campaign assessments. Furthermore, not only is F.O.X a Facebook Marketing Partner, but it is integrated with Instagram’s API.

Reengagement advertisements are ads that further
encourage the use of applications once a user has it installed. By taking advantage of Reengagement advertisements, one is able to increase and assess LTV (Life Time Value)（※1） after installation.

As a result, by installing F.O.X’s SDK, reengagement statistics that were only available on the Facebook platform, will now be displayed on F.O.X’s platform in combination with other analytics.

Moving forward, we aim to further contribute to resolving the challenges and increasing the effectiveness of smartphone marketing for corporations and, at the same time, strive to expand smartphone advertising media and its effective opt
imization globally.

※1 LTV（Life Time Value- User actions such as in-app purchases, membership sign-ups,etc.

■ About「Force Operation X」
“Force Operation X” (F.O.X) is Japan’s first advertising effectiveness measurement tool for smartphone apps. It has been integrated with more than 4,000 apps/titles introduced by advertisers. (as of February 2015). F.O.X has officially been certified as a Facebook Marketing Partner” and as Twitter’s “Marketing Platform Partner,” which enables us to deliver advertisements to both social media platforms with F.O.X SDK. The number of partnerships with major media outlets is the highest of any smartphone advertisement tracking tool in the world. Simply by installing F.O.X’s SDK, it becomes possible to deliver advertisements targeting users across the world.

■ Regarding CyberZ, Inc. (http://cyber-z.co.jp/)
Founded in 2009 as an advertisement marketing company specializing in smartphones, and supports the marketing of sponsors globally based on San Francisco Branch, etc. in Asia, the U.S., EU, etc. The smartphone ad solution tool “Force Operation X” provided by this company gauged the effects of advertisements for smartphone applications for the first time in Japan, and was accredited as one of “Mobile Measurement Partners” of Facebook, Inc. and also as a “Marketing Platform Partner” of Twitter, Inc. The number of tie-ups with leading media around the world, including iAd, Google, and LINE, is at the world’s top level. This company has promoted over 3,000 applications, and localized the functions according to the characteristics of each country and each region, including multilingual services.

■ Corporate Profile
Corporate name: CyberZ, Inc. (http://cyber-z.co.jp/)
Location: 16th floor of Shibuya Mark City, 1-12-1 Dougenzaka, Shibuya-ku, Tokyo
Date of establishment: April 1, 2009
Representative: President Takahiro Yamauchi
Business contents: Smartphone-based advertisement business

■ Inquiries about this press release
Takai, in charge of publicity
CyberZ, Inc.
E-mail： press@cyber-z.co.jp
Tel：03-5459-6276(JP)　　 Fax：03-5428-2318(JP)